About us pages are meant to be unique and personal to you and your small business. Although, the best about pages include the same format. We are going to walk you through some of the key elements that you must include in your about us page to remain competitive.

The first thing you need to add to your websites about us section is a brief description of your company's values. This could be something like the picture below.

The next important element you need in your about us section is a story of how your business came together. We’ll share some image examples of how this could look for your business.

You must add a reason on why your business exists, a lot of small or local businesses don’t give a good reason on what the purpose of their business is. Check out the pictures below to get an idea of how this should look and sound.

Now you need to differentiate your business from competitors, get a pen and pad and list the unique value prop that you have over your business competition. You should be answering potential questions your customers might have, explaining all the benefits that they will get with you over another business.

 If you are just starting your business you likely don’t have this but the minute you do, you have to add it to your about us page. Show success stories, how have you helped people in the past? Did your product/service relieve stress for someone in the past? Maybe you donate 10% of your company's revenue, show you and your employees giving back.

This last part is optional, if you really want a convincing about us section, add a short video with you or someone on your team talking about the business. This amplifies your businesses about us page and will connect with your potential clients on another level that most businesses will never do. 

We hope that your business about us page doesn’t seem like a daunting task because it really isn’t. It should only take a little while before your about us section is miles ahead of your competitors. If you need help with design work make sure you give us a call so we can help you with bringing your businesses website to the next level.